ESCP Luxury Marketing Specialisation Projects
- Riddhima Channa
- Jun 30
- 1 min read
Guerlain, Italy Marketing Campaign: Garden of Senses
Worked on designing an immersive multi-sensory brand activation for Guerlain’s Aqua Allegoria line. Focused on concept development, experiential storytelling, and campaign planning across five sensory rooms. Supported digital marketing strategy including influencer engagement, retail promotions, and social-driven content aligned with brand heritage and sustainable values
Terra by Manifattura Automobili Torino: New Product Design & Launch
Co-led a go-to-market strategy for a luxury off-road vehicle targeting the U.S. market. Conducted consumer research, market analysis, and launch planning involving influencer campaigns, premium test-drive events, and luxury exhibitions. Supported brand positioning efforts blending innovation, sustainability, and exclusivity
Château Margaux: Launch of the Third Wine
Designed a market-entry strategy for a new premium wine line under Château Margaux. Analyzed consumer segmentation, pricing models, and distribution pathways to bypass traditional négociant networks. Contributed to profitability planning, retail activations, and a sommelier engagement program to build long-term brand loyalty
Roberto Coin: Digital Strategy & Brand Extension
Developed digital engagement strategies for the fine jewellery brand Roberto Coin, with a focus on social media innovation, TikTok rollout, and the creation of a personalized digital passport using blockchain. Contributed to storytelling-driven campaigns and strategic positioning aimed at increasing reach among Gen Z while maintaining the brand’s luxury equity
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