Creative Portfolio
Riddhima Channa
Masters Student @ ESCP Business School
Phone:
+33 07 80 71 77 04
Email:
Location:
Paris, France
Date of Birth:
May 23rd 2002
A Bit About Me
I'm a marketing strategist and creative thinker currently pursuing my Master's in Management at ESCP Business School. With a background in engineering from IIT Bombay and hands-on experience in brand management, digital marketing, and market research, I blend analytical precision with storytelling and design.
Over the last few years, I’ve worked across industries—from personal care startups like mCaffeine and HYPHEN to B2B firms and financial market research roles. My work has included building go-to-market strategies, launching influencer campaigns, and delivering performance-driven creative content that connects brands with real people.
My skillset offers a wide range of services, including strategic planning, market research, campaign management, event coordination, brand partnerships, social media strategies, and engaging content creation. I’m dedicated to bringing your vision to life with creativity and precision, driven by insights.
Work Experience
May 2023 - July 2023
Futures First
Market Research & Insights Intern
At Futures First, I applied data-driven analysis to research trading strategies in the derivatives market. My work involved evaluating technical indicators, identifying trading opportunities, and refining models for performance optimization. This experience deepened my understanding of financial markets, research methodologies, and the application of quantitative tools for strategic decision-making.
June 2024 - August 2024
HYPHEN
Assistant Brand Manager Intern
At HYPHEN, I supported the end-to-end execution of influencer marketing and customer engagement campaigns for new product launches. My role involved managing outreach, maintaining influencer databases, and coordinating with content and PR teams to ensure timely delivery of assets and brand messaging. I contributed to shaping brand presence across digital platforms by aligning marketing efforts with audience interests.
June 2024 - August 2024
mCaffeine
Assistant Brand Manager Intern
At mCaffeine, I worked across brand and digital marketing functions to support the launch of new product lines, including fragrances and cosmetics. I contributed to creative strategy, content planning, and campaign execution while collaborating with design and performance marketing teams. I also supported go-to-market planning, social media initiatives, and on-ground event coordination to ensure cohesive brand representation.
November 2025 - December 2025
Outsight
Global Marketing Strategy Intern
At Hyphen, I worked across content and digital marketing functions to strengthen the brand’s online presence and client engagement. I curated trend-driven articles, competitive intelligence reports, and client-facing materials to shape the brand narrative. I also designed SEO-optimised content, digital ads, and email marketing campaigns to drive visibility and conversion. Additionally, I developed the company website using Webflow and Ghost scripts, improving user experience and the client acquisition funnel, while implementing N8N automation to streamline content generation and publishing for consistent storytelling across channels.
Education
September 2024 - Present
October 2020 - June 2024
ESCP Business School, Paris
Master's in Management
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Semester 1: Paris
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Semester 2: Luxury Marketing, Turin
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Relevant coursework: Digital and Data-Driven Marketing, Value Creation, New Product Development, Retail Channel Marketing
Indian Institute of Technology, Bombay, India
Bachelors in Technology, Aerospace Engineering
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Secured a position in the top 3.3 percent of students who appeared for the Joint Entrance Examination (JEE Advanced)
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Relevant coursework: Data Analysis, Quantitative Methods, Marketing Theories & Issues, International Competitiveness
